VIDEOS
‘We’ll Unveil Ways That Advance the Media Marketplace’:...
Disney next month for the first time will host its yearly Global Tech & Data Showcase...
Solving Measurement & Satisfying Performance In A World...
SANTA MONICA, CA — Once upon a time, when we talked about video advertising, we...
Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’...
LONDON, UK — In a week in which ad exchange operator Index Exchange announced a...
Unified Datasets Help to Improve CTV Audience Insights:...
Brands increasingly need reliable information about how they reach target audiences,...
Index Exchange’s FreeWheel Integration Widens Access, Standards...
LONDON, UK — Ad exchange operator Index Exchange is broadening its access to streaming...
Burn The Churn: Adobe’s Tips On Streaming TV Subscriber...
SANTA MONICA, CA — Streaming TV is now well past its first innings, that golden...
‘Contextual Audiences’ Spawn Large-Scale Ad Targeting:...
SANTA MONICA, CA – Privacy laws throughout the world have given consumers more control...
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s...
SANTA MONICA, CA – The U.S. advertising market is showing signs of recovering from...
Retail Media Is About More Than Retail: UM’s Owen
SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments...
From Back Seat To Plate: Uber Advertising’s Khan On New...
SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading...
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s...
SANTA MONICA, CA – Consumers divide their time among multiple media channels and...
Tubi’s Secret: Deep, Broad Library With Innovation & Cultural...
SANTA MONICA, CA — In the three years since it was acquired by Fox for $440 million,...
VideoElephant Runs FAST To Close Video’s Revenue Disconnect
SANTA MONICA, CA — In a market that seems to have its growth curve all sewn up,...
Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow
SANTA MONICA, CA — Connected TV has the ability to create highly targeted ads for...
‘Open Ecosystem Must Work Together to Compete with Walled...
SANTA MONICA, CA — AI, FAST and UX. Those are three of the acronyms Matt McLeggon...
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
If you want to buy ads on connected TV, do you want to place them in a premium TV...
