VIDEOS

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‘We’ll Unveil Ways That Advance the Media Marketplace’: Disney’s Jamie Power

‘We’ll Unveil Ways That Advance the Media Marketplace’:...

Disney next month for the first time will host its yearly Global Tech & Data Showcase...

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Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson

Solving Measurement & Satisfying Performance In A World...

SANTA MONICA, CA — Once upon a time, when we talked about video advertising, we...

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Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand

Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’...

LONDON, UK — In a week in which ad exchange operator Index Exchange announced a...

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Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti

Unified Datasets Help to Improve CTV Audience Insights:...

Brands increasingly need reliable information about how they reach target audiences,...

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Index Exchange’s FreeWheel Integration Widens Access, Standards & Quality: Gardner

Index Exchange’s FreeWheel Integration Widens Access, Standards...

LONDON, UK — Ad exchange operator Index Exchange is broadening its access to streaming...

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Burn The Churn: Adobe’s Tips On Streaming TV Subscriber Retention

Burn The Churn: Adobe’s Tips On Streaming TV Subscriber...

SANTA MONICA, CA — Streaming TV is now well past its first innings, that golden...

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‘Contextual Audiences’ Spawn Large-Scale Ad Targeting: Seedtag’s Brian Danzis

‘Contextual Audiences’ Spawn Large-Scale Ad Targeting:...

SANTA MONICA, CA – Privacy laws throughout the world have given consumers more control...

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Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz

Ad Demand Is Soft While Streaming Inventory Grows: OMD’s...

SANTA MONICA, CA – The U.S. advertising market is showing signs of recovering from...

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Retail Media Is About More Than Retail: UM’s Owen

Retail Media Is About More Than Retail: UM’s Owen

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments...

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From Back Seat To Plate: Uber Advertising’s Khan On New Ad Formats

From Back Seat To Plate: Uber Advertising’s Khan On New...

SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading...

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Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain

Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s...

SANTA MONICA, CA – Consumers divide their time among multiple media channels and...

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Tubi’s Secret: Deep, Broad Library With Innovation & Cultural Relevance

Tubi’s Secret: Deep, Broad Library With Innovation & Cultural...

SANTA MONICA, CA — In the three years since it was acquired by Fox for $440 million,...

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VideoElephant Runs FAST To Close Video’s Revenue Disconnect

VideoElephant Runs FAST To Close Video’s Revenue Disconnect

SANTA MONICA, CA — In a market that seems to have its growth curve all sewn up,...

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Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

SANTA MONICA, CA — Connected TV has the ability to create highly targeted ads for...

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‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP

‘Open Ecosystem Must Work Together to Compete with Walled...

SANTA MONICA, CA — AI, FAST and UX. Those are three of the acronyms Matt McLeggon...

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Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy

Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy

If you want to buy ads on connected TV, do you want to place them in a premium TV...